Forbes just published a great article on the role of the modern DJ. Here is a snippet from the story. Click the picture above to read more.
"Music is such a common element in our everyday lives that we often lose track of the vital role it plays in deeply connecting people. Back in the day, the main bridge for such connection was that of the DJ, whether via radio or at a party. Yet even with the advent of streaming technology, social media and more, somehow the DJ not only still plays extremely vital parts as both disseminator of music and overall tastemaker but is now increasingly playing a stealth and impressive role in driving actual consumer sales in real time. If we are truly in the era where nearly every consumer brand is feverishly chasing the experience economy, then get ready because the DJ is at the forefront of one of biggest, new experience trends to impact culture and wielding it all backed by state-of-the-art technology."